Case Study Directions Mapquest

The Stahl House, aka Case Study House #22, is a modernist styled house in the Hollywood Hills section of Los Angeles, California that was designed by Pierre Koenig. Photographic and anecdotal evidence suggests that the architect's client, Buck Stahl, may have provided an inspiration for the overall structure. Built in 1959 and part of the Case Study Houses program, the house is considered an iconic representation of modern architecture in Los Angeles during the 20th century. It was made famous by a photograph by Julius Shulman showing two women leisurely sitting at a corner of the house with a panoramic view of the city through the floor-to-ceiling glass walls at night. The house was, and is, used in numerous fashion shoots, ad campaigns and five films. In 2007, the American Institute of Architects listed the Stahl House (#140) as one of the top 150 structures on its "America's Favorite Architecture" list, one of only 11 in Southern California, and the only privately owned home on the list.

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Mapquest.com, the original online map app, was acquired by Aol several years ago. While the site is no longer the dominant mapping service, it still gets a lot of local search traffic for people looking for both directions and businesses. You want to make sure that your business is listed there and that it’s up to date.

In January 2014, Mapquest decided to completely outsource the Mapquest local business center to Yext. So now if you want to add a business listing to Mapquest or you want to know how to update your Mapquest listing, you need to use Yext.

It’s pretty simple. You just sign up for a Yext Powerlistings subscription and then you can add or update your business info, not only on Mapquest, but on the 50+ other local search sites in Yext’s network. Yext Powerlistings also has some other great features including review monitoring, reporting on traffic to local search site profile pages and posting to your Facebook, Foursquare and Google+ accounts.

You can check out how your business appears in Yext’s network here.

Disclosure: I get a cut from sending business to Yext. It’s not much but it keeps the lights on at the blog, so if you’re interested in Yext, I’d appreciate it if you buy it through my link. Thanks!

 

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